/* ============================================================
   MARKETING ONLINE / META ADS — spoke page
   Tylko style specyficzne dla /marketing-online/meta-ads.
   Hub styles (mid-cta, mkt-process-list, mkt-cta-section, mkt-faq*,
   .fb-post*) sa w marketing-online.css ladowanym przed tym plikiem.
   Chrome strony = zolty PAGWEB; kolory FB/IG tylko w mockupach.
============================================================ */

/* ─── HERO ─── */
.mads-hero {
    min-height: 88vh;
    display: flex;
    align-items: center;
    position: relative;
    padding: 9rem 3rem 5rem;
    overflow: hidden;
    z-index: 1;
}
.mads-hero__bg-glow {
    position: absolute;
    width: 1100px; height: 1100px;
    border-radius: 50%;
    background: radial-gradient(circle, rgba(254,204,0,0.10) 0%, transparent 65%);
    pointer-events: none;
    transform: translate(-50%, -50%);
    top: 50%; left: 30%;
    z-index: 0;
}
.mads-hero__grid {
    position: relative;
    z-index: 1;
    max-width: 1280px;
    margin: 0 auto;
    width: 100%;
    display: grid;
    grid-template-columns: 1.05fr 0.95fr;
    gap: 3rem;
    /* WSPÓLNA ZASADA STRON USŁUGOWYCH: kolumna z tekstem do GÓRY (patrz css/seo.css). */
    align-items: start;
}
/* Start lewej kolumny wyrównany do /strony-internetowe (208 px od góry). */
.mads-hero__content { text-align: left; padding-top: 24px; }
.mads-hero__visual { position: relative; }


.mads-hero__badge {
    display: inline-flex;
    align-items: center;
    gap: 0.55rem;
    font-family: var(--font-mono);
    font-size: 0.7rem;
    font-weight: 500;
    letter-spacing: 0.07em;
    text-transform: uppercase;
    color: var(--yellow);
    border: 1px solid rgba(254,204,0,0.25);
    border-radius: 4px;
    padding: 0.45rem 1rem;
    margin-bottom: 1.75rem;
    background: rgba(254,204,0,0.08);
}
.mads-hero__badge-dot {
    width: 7px; height: 7px;
    border-radius: 2px;
    background: var(--yellow);
    animation: pulseDot 1.5s ease-in-out infinite;
}

.mads-hero__title {
    font-family: var(--font-display);
    font-size: clamp(2.6rem, 5.5vw, 4.6rem);
    font-weight: 700;
    line-height: 1.05;
    letter-spacing: -0.02em;
    margin-bottom: 1.5rem;
}
.mads-hero__title em {
    font-style: normal;
    color: var(--yellow);
    text-shadow: 0 0 60px rgba(254,204,0,0.4);
}
.mads-hero__sub {
    font-family: var(--font-body);
    font-size: clamp(0.95rem, 1.3vw, 1.1rem);
    font-weight: 300;
    line-height: 1.7;
    color: rgba(255,255,255,0.82);
    max-width: 580px;
    margin-bottom: 2.5rem;
}
.mads-hero__sub em {
    font-style: italic;
    color: var(--yellow);
    opacity: 0.85;
}
.mads-hero__sub strong { color: var(--white); font-weight: 600; }
.mads-hero__actions { display: flex; gap: 1rem; flex-wrap: wrap; }

/* Anchor jump nav (FB / IG) */
.mads-jump {
    display: flex;
    gap: 0.75rem;
    flex-wrap: wrap;
    margin-top: 1.5rem;
}
.mads-jump a {
    font-family: var(--font-mono);
    font-size: 0.72rem;
    letter-spacing: 0.05em;
    text-transform: uppercase;
    color: rgba(255,255,255,0.78);
    text-decoration: none;
    border: 1px solid rgba(255,255,255,0.18);
    border-radius: 4px;
    padding: 0.5rem 0.9rem;
    transition: color 0.3s, border-color 0.3s, background 0.3s;
}
.mads-jump a:hover,
.mads-jump a:focus-visible {
    color: var(--yellow);
    border-color: rgba(254,204,0,0.45);
    background: rgba(254,204,0,0.08);
}

/* Hero dashboard mockup */
.mads-dashboard {
    background: linear-gradient(160deg, rgba(20, 35, 60, 0.92), rgba(15, 28, 50, 0.95));
    border: 1px solid rgba(255,255,255,0.08);
    border-radius: 18px;
    padding: 1.25rem 1.4rem;
    backdrop-filter: blur(8px);
    -webkit-backdrop-filter: blur(8px);
    box-shadow: 0 25px 70px rgba(0,0,0,0.5);
    position: relative;
    overflow: hidden;
}
.mads-dashboard::before {
    content: '';
    position: absolute;
    inset: 0;
    background: linear-gradient(135deg, rgba(254,204,0,0.12) 0%, transparent 50%);
    pointer-events: none;
}
.mads-dashboard__head {
    display: flex;
    align-items: center;
    gap: 0.6rem;
    padding-bottom: 1rem;
    border-bottom: 1px solid rgba(255,255,255,0.06);
    margin-bottom: 1.2rem;
    font-family: var(--font-mono);
    font-size: 0.78rem;
    font-weight: 600;
    color: rgba(255,255,255,0.85);
    position: relative;
}
.mads-dashboard__head img:nth-of-type(2) { margin-left: -0.3rem; }
.mads-dashboard__live {
    margin-left: auto;
    display: inline-flex;
    align-items: center;
    gap: 0.4rem;
    font-size: 0.65rem;
    color: #27c93f;
    text-transform: uppercase;
    letter-spacing: 0.05em;
}
.mads-dashboard__live span {
    width: 7px; height: 7px;
    border-radius: 50%;
    background: #27c93f;
    box-shadow: 0 0 10px rgba(39,201,63,0.6);
    animation: pulseDot 1.5s ease-in-out infinite;
}
.mads-dashboard__kpis {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 0.75rem;
    margin-bottom: 1.2rem;
    position: relative;
}
.mads-kpi {
    padding: 0.85rem 0.8rem;
    background: rgba(255,255,255,0.025);
    border: 1px solid rgba(255,255,255,0.05);
    border-radius: 10px;
    display: flex;
    flex-direction: column;
    gap: 0.25rem;
}
.mads-kpi--accent {
    background: linear-gradient(135deg, rgba(254,204,0,0.1), rgba(254,204,0,0.02));
    border-color: rgba(254,204,0,0.25);
}
.mads-kpi__label {
    font-family: var(--font-mono);
    font-size: 0.6rem;
    color: rgba(255,255,255,0.70);
    text-transform: uppercase;
    letter-spacing: 0.06em;
}
.mads-kpi__num {
    font-family: var(--font-display);
    font-size: 1.5rem;
    font-weight: 700;
    color: var(--white);
    line-height: 1;
}
.mads-kpi--accent .mads-kpi__num { color: var(--yellow); }
.mads-kpi__trend {
    font-family: var(--font-mono);
    font-size: 0.65rem;
    font-weight: 600;
}
.mads-kpi__trend--up { color: #27c93f; }

.mads-dashboard__chart {
    height: 90px;
    margin-bottom: 1rem;
    position: relative;
}
.mads-dashboard__chart svg { width: 100%; height: 100%; display: block; }
.mads-chart__line {
    stroke-dasharray: 1000;
    stroke-dashoffset: 1000;
    animation: madsChartDraw 2.5s ease-out 0.5s forwards;
}
.mads-chart__dot {
    opacity: 0;
    animation: madsChartDot 0.6s ease-out 3s forwards;
    transform-origin: center;
}
@keyframes madsChartDraw {
    to { stroke-dashoffset: 0; }
}
@keyframes madsChartDot {
    0%   { opacity: 0; transform: scale(0); }
    60%  { opacity: 1; transform: scale(1.5); }
    100% { opacity: 1; transform: scale(1); }
}

.mads-dashboard__row {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 0.6rem;
    padding-top: 0.85rem;
    border-top: 1px solid rgba(255,255,255,0.06);
    position: relative;
}
.mads-dashboard__row-cell {
    display: flex;
    flex-direction: column;
    gap: 0.2rem;
    text-align: center;
}
.mads-dashboard__row-label {
    font-family: var(--font-mono);
    font-size: 0.58rem;
    color: rgba(255,255,255,0.65);
    text-transform: uppercase;
    letter-spacing: 0.05em;
}
.mads-dashboard__row-val {
    font-family: var(--font-display);
    font-size: 1rem;
    font-weight: 700;
    color: var(--white);
}
.mads-dashboard__row-val--accent { color: var(--yellow); }

@media (max-width: 1024px) {
    .mads-hero__grid { grid-template-columns: 1fr; gap: 2.5rem; }
    .mads-dashboard { max-width: 480px; margin: 0 auto; }
}
@media (max-width: 768px) {
    .mads-hero { padding: 7rem 1.5rem 3rem; min-height: auto; }
    .mads-dashboard__kpis { grid-template-columns: 1fr; gap: 0.6rem; }
}

/* ============================================================
   FEED AD PREVIEW (wow #1)
============================================================ */
.mads-feed-section { padding: 7rem 3rem 6rem; }

.feed-sim {
    max-width: 900px;
    margin: 4rem auto 0;
    background: rgba(15, 28, 50, 0.5);
    border: 1px solid rgba(254,204,0,0.15);
    border-radius: 20px;
    padding: 2.5rem;
    position: relative;
    overflow: hidden;
}
.feed-sim::before {
    content: '';
    position: absolute;
    inset: 0;
    border-radius: 20px;
    background: radial-gradient(600px circle at var(--mouse-x, 50%) var(--mouse-y, 50%), rgba(254,204,0,0.05), transparent 50%);
    opacity: 0;
    transition: opacity 0.4s ease;
    pointer-events: none;
}
.feed-sim:hover::before { opacity: 1; }

.feed-sim__controls {
    margin-bottom: 2rem;
    position: relative;
}
.feed-sim__input-wrap { margin-bottom: 1.25rem; }
.feed-sim__label {
    display: block;
    font-family: var(--font-mono);
    font-size: 0.7rem;
    font-weight: 600;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: var(--yellow);
    margin-bottom: 0.6rem;
}
.feed-sim__input-row {
    position: relative;
    display: flex;
    align-items: center;
}
.feed-sim__input-icon {
    position: absolute;
    left: 1.2rem;
    font-size: 1.05rem;
    color: rgba(255,255,255,0.65);
    pointer-events: none;
}
.feed-sim__input {
    width: 100%;
    background: rgba(255,255,255,0.06);
    border: 1.5px solid rgba(255,255,255,0.1);
    border-radius: 12px;
    padding: 1rem 1.25rem 1rem 3.2rem;
    font-family: var(--font-body);
    font-size: 1rem;
    font-weight: 400;
    color: var(--white);
    transition: border-color 0.3s ease, background 0.3s ease, box-shadow 0.3s ease;
}
.feed-sim__input::placeholder { color: rgba(255,255,255,0.60); }
.feed-sim__input:focus {
    outline: none;
    border-color: var(--yellow);
    background: rgba(254,204,0,0.06);
    box-shadow: 0 0 0 4px rgba(254,204,0,0.15);
}
.feed-sim__platform {
    display: inline-flex;
    gap: 0.4rem;
    background: rgba(255,255,255,0.025);
    border: 1px solid rgba(255,255,255,0.06);
    border-radius: 12px;
    padding: 0.4rem;
}
.feed-sim__plat-btn {
    display: inline-flex;
    align-items: center;
    gap: 0.45rem;
    padding: 0.6rem 1.1rem;
    background: transparent;
    border: 1px solid transparent;
    border-radius: 9px;
    font-family: var(--font-body);
    font-size: 0.85rem;
    font-weight: 600;
    color: rgba(255,255,255,0.78);
    cursor: pointer;
    transition: all 0.3s ease;
}
.feed-sim__plat-btn img { opacity: 0.7; transition: opacity 0.3s ease; }
.feed-sim__plat-btn:hover {
    color: var(--white);
    background: rgba(255,255,255,0.04);
}
.feed-sim__plat-btn:hover img { opacity: 1; }
.feed-sim__plat-btn--active {
    color: var(--navy-dark);
    background: var(--yellow);
    border-color: var(--yellow);
    font-weight: 700;
    box-shadow: 0 6px 18px rgba(0,0,0,0.25);
}
.feed-sim__plat-btn--active img { opacity: 1; }
.feed-sim__plat-btn:focus-visible {
    outline: 2px solid var(--yellow);
    outline-offset: 2px;
}
.feed-sim__hint {
    margin-top: 0.85rem;
    font-family: var(--font-mono);
    font-size: 0.7rem;
    color: rgba(255,255,255,0.60);
}

.feed-sim__result {
    background: #e9ebee;
    border-radius: 14px;
    padding: 1.75rem 1.5rem;
    box-shadow: inset 0 2px 18px rgba(0,0,0,0.12);
    min-height: 420px;
    display: flex;
    align-items: center;
    justify-content: center;
    transition: min-height 0.3s ease;
}
.feed-sim__result .fb-post,
.feed-sim__result .ig-post {
    box-shadow: 0 10px 34px rgba(0,0,0,0.16);
    margin: 0 auto;
    width: 100%;
}
.feed-sim__placeholder {
    text-align: center;
    color: rgba(0,0,0,0.4);
}
.feed-sim__placeholder-icon {
    font-size: 3rem;
    display: block;
    margin-bottom: 1rem;
    opacity: 0.35;
}
.feed-sim__placeholder p {
    font-family: var(--font-body);
    font-size: 0.95rem;
}

@media (min-width: 720px) {
    .feed-sim__controls {
        display: grid;
        grid-template-columns: 1fr 1fr;
        gap: 0 1.5rem;
        align-items: start;
    }
    .feed-sim__platform { grid-column: 1; justify-self: start; }
    .feed-sim__hint { grid-column: 2; align-self: center; margin-top: 0; text-align: right; }
}
@media (max-width: 768px) {
    .mads-feed-section { padding: 5rem 1.5rem; }
    .feed-sim { padding: 1.5rem 1.25rem; }
    .feed-sim__input { font-size: 0.95rem; padding-left: 2.9rem; }
    .feed-sim__result { padding: 1.25rem 0.85rem; min-height: 380px; }
}

/* ============================================================
   PLATFORMS (FB / IG split)
============================================================ */
.mads-platforms-section { padding: 6rem 3rem; }
.mads-platforms {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1.75rem;
    margin-top: 4rem;
}
.mads-platform {
    background: linear-gradient(160deg, rgba(255,255,255,0.04), rgba(255,255,255,0.015));
    border: 1px solid rgba(255,255,255,0.10);
    border-radius: 16px;
    padding: 2rem;
    display: flex;
    flex-direction: column;
    gap: 1.5rem;
    position: relative;
    overflow: hidden;
}
.mads-platform--fb { border-top: 3px solid #1877f2; }
.mads-platform--ig { border-top: 3px solid #e1306c; }
.mads-platform__head {
    display: flex;
    align-items: center;
    gap: 1rem;
}
.mads-platform__logo { flex-shrink: 0; }
.mads-platform__title {
    font-family: var(--font-display);
    font-size: clamp(1.3rem, 2.4vw, 1.7rem);
    font-weight: 700;
    line-height: 1.15;
}
.mads-platform__title span {
    font-family: var(--font-mono);
    font-size: 0.8rem;
    font-weight: 500;
    color: rgba(255,255,255,0.55);
}
.mads-platform__tagline {
    font-family: var(--font-body);
    font-size: 0.9rem;
    color: var(--yellow);
    margin-top: 0.25rem;
}
.mads-platform__text {
    font-family: var(--font-body);
    font-size: 0.98rem;
    font-weight: 300;
    line-height: 1.7;
    color: rgba(255,255,255,0.80);
}
.mads-platform__text strong { color: var(--white); font-weight: 600; }
.mads-platform__visual {
    background: #e9ebee;
    border-radius: 14px;
    padding: 1.5rem;
    box-shadow: inset 0 2px 18px rgba(0,0,0,0.12);
}
.mads-platform__visual .fb-post,
.mads-platform__visual .ig-post {
    width: 100%;
    max-width: 360px;
    margin: 0 auto;
    box-shadow: 0 10px 34px rgba(0,0,0,0.16);
}
.mads-platform__list {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 0.7rem;
    margin-top: auto;
}
.mads-platform__list li {
    font-family: var(--font-body);
    font-size: 0.9rem;
    line-height: 1.5;
    color: rgba(255,255,255,0.82);
    padding-left: 1.1rem;
    position: relative;
}
.mads-platform__list li::before {
    content: "\2192";
    position: absolute;
    left: 0;
    color: var(--yellow);
}
.mads-platform__list li span {
    display: block;
    font-family: var(--font-mono);
    font-size: 0.66rem;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: rgba(255,255,255,0.5);
    margin-bottom: 0.15rem;
}
.mads-platforms__note {
    max-width: 760px;
    margin: 2.5rem auto 0;
    text-align: center;
    font-family: var(--font-body);
    font-size: 0.95rem;
    font-weight: 300;
    line-height: 1.7;
    color: rgba(255,255,255,0.72);
}
@media (max-width: 900px) {
    .mads-platforms { grid-template-columns: 1fr; }
}
@media (max-width: 768px) {
    .mads-platforms-section { padding: 5rem 1.5rem; }
    .mads-platform { padding: 1.5rem; }
}

/* ============================================================
   TYPES GRID (6 celów ODAX)
============================================================ */
.mads-types-section { padding: 6rem 3rem; }

.mads-types-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1.5rem;
    margin-top: 4rem;
}
.mads-type-card {
    position: relative;
    background: rgba(255,255,255,0.025);
    border: 1px solid rgba(255,255,255,0.06);
    border-radius: 18px;
    padding: 2rem 1.75rem;
    transition: all 0.4s var(--ease-out-expo);
    overflow: hidden;
}
.mads-type-card::before {
    content: '';
    position: absolute;
    inset: 0;
    border-radius: 18px;
    background: radial-gradient(500px circle at var(--mouse-x, 50%) var(--mouse-y, 50%), rgba(254,204,0,0.05), transparent 40%);
    opacity: 0;
    transition: opacity 0.4s ease;
    pointer-events: none;
}
.mads-type-card:hover::before { opacity: 1; }
.mads-type-card:hover {
    border-color: rgba(254,204,0,0.25);
    transform: translateY(-4px);
}
.mads-type-card--featured {
    background: linear-gradient(135deg, rgba(254,204,0,0.06), rgba(254,204,0,0.015));
    border-color: rgba(254,204,0,0.2);
}
.mads-type-card__icon {
    font-size: 1.8rem;
    width: 52px; height: 52px;
    display: flex; align-items: center; justify-content: center;
    border-radius: 13px;
    background: rgba(254,204,0,0.08);
    border: 1px solid rgba(254,204,0,0.15);
    margin-bottom: 1rem;
}
.mads-type-card__title {
    font-family: var(--font-display);
    font-size: 1.35rem;
    font-weight: 700;
    color: var(--white);
    margin-bottom: 0.3rem;
}
.mads-type-card__sub {
    font-family: var(--font-mono);
    font-size: 0.7rem;
    color: rgba(254,204,0,0.75);
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin-bottom: 1rem;
}
.mads-type-card__desc {
    font-family: var(--font-body);
    font-size: 0.92rem;
    line-height: 1.65;
    color: rgba(255,255,255,0.80);
    margin-bottom: 1.25rem;
}
.mads-type-card__desc strong { color: var(--yellow); font-weight: 600; }
.mads-type-card__features {
    list-style: none;
    margin: 0; padding: 0;
}
.mads-type-card__features li {
    position: relative;
    padding-left: 1.4rem;
    font-family: var(--font-body);
    font-size: 0.85rem;
    line-height: 1.55;
    color: rgba(255,255,255,0.78);
    margin-bottom: 0.5rem;
}
.mads-type-card__features li::before {
    content: '→';
    position: absolute;
    left: 0;
    color: var(--yellow);
    font-weight: 700;
    opacity: 0.6;
}

@media (max-width: 1024px) {
    .mads-types-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 700px) {
    .mads-types-section { padding: 5rem 1.5rem; }
    .mads-types-grid { grid-template-columns: 1fr; gap: 1.25rem; }
    .mads-type-card { padding: 1.75rem 1.5rem; }
}

/* ============================================================
   AD FORMATS SHOWCASE (wow #2) — 5 tabs + 5 mockupów
============================================================ */
.mads-formats-section { padding: 6rem 3rem; }

.mads-formats { margin-top: 4rem; max-width: 1080px; margin-left: auto; margin-right: auto; }

.mads-formats__tabs {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 0.4rem;
    background: rgba(255,255,255,0.025);
    border: 1px solid rgba(255,255,255,0.06);
    border-radius: 14px;
    padding: 0.4rem;
    margin-bottom: 2rem;
}
.mads-formats__tab {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 0.45rem;
    padding: 0.85rem 0.5rem;
    background: transparent;
    border: 1px solid transparent;
    border-radius: 10px;
    font-family: var(--font-body);
    font-size: 0.82rem;
    font-weight: 600;
    color: rgba(255,255,255,0.78);
    cursor: pointer;
    transition: all 0.3s ease;
}
.mads-formats__tab:hover {
    color: var(--white);
    background: rgba(255,255,255,0.04);
}
.mads-formats__tab[aria-selected="true"] {
    color: var(--navy-dark);
    background: var(--yellow);
    border-color: var(--yellow);
    font-weight: 700;
    box-shadow: 0 6px 18px rgba(0,0,0,0.25);
}
.mads-formats__tab:focus-visible {
    outline: 2px solid var(--yellow);
    outline-offset: 2px;
}

.mads-formats__stage {
    position: relative;
    background: radial-gradient(ellipse at center top, rgba(254,204,0,0.06) 0%, transparent 65%),
                linear-gradient(180deg, rgba(15,28,50,0.6), rgba(15,28,50,0.3));
    border: 1px solid rgba(255,255,255,0.06);
    border-radius: 20px;
    padding: 2.5rem 1.5rem;
    min-height: 460px;
    display: flex;
    align-items: center;
    justify-content: center;
    overflow: hidden;
}
.mads-formats__stage::before {
    content: '';
    position: absolute;
    inset: 0;
    border-radius: 20px;
    background: radial-gradient(600px circle at var(--mouse-x, 50%) var(--mouse-y, 50%), rgba(254,204,0,0.05), transparent 50%);
    opacity: 0;
    transition: opacity 0.4s ease;
    pointer-events: none;
}
.mads-formats__stage:hover::before { opacity: 1; }

.mads-format-mockup {
    width: 100%;
    max-width: 640px;
    animation: madsFormatFadeIn 0.4s ease;
}
@keyframes madsFormatFadeIn {
    from { opacity: 0; transform: translateY(8px); }
    to   { opacity: 1; transform: translateY(0); }
}
.mads-format-mockup__caption {
    margin-top: 1.2rem;
    text-align: center;
    font-family: var(--font-body);
    font-size: 0.82rem;
    color: rgba(255,255,255,0.72);
    line-height: 1.55;
}
.mads-format-mockup__caption strong { color: var(--yellow); font-weight: 600; }

/* Facebook Feed mockup reuses hub .fb-post — only center it on the stage */
.mads-format-mockup[data-format="fb-feed"] .fb-post { box-shadow: 0 20px 50px rgba(0,0,0,0.35); }

/* --- Instagram Feed mockup (.ig-post) — shared by simulator + showcase --- */
.ig-post {
    max-width: 380px;
    margin: 0 auto;
    background: #ffffff;
    border-radius: 10px;
    box-shadow: 0 20px 50px rgba(0,0,0,0.35);
    overflow: hidden;
    color: #262626;
    font-family: 'Helvetica Neue', Arial, sans-serif;
}
.ig-post__head {
    display: flex;
    align-items: center;
    gap: 0.6rem;
    padding: 0.7rem 0.85rem;
}
.ig-post__avatar {
    width: 32px; height: 32px;
    border-radius: 50%;
    background: linear-gradient(135deg, #f58529, #dd2a7b 50%, #8134af 90%);
    color: #fff;
    display: flex; align-items: center; justify-content: center;
    font-weight: 700;
    font-size: 0.85rem;
}
.ig-post__head-text {
    flex: 1;
    display: flex;
    flex-direction: column;
    line-height: 1.25;
}
.ig-post__author { font-size: 0.82rem; font-weight: 700; color: #262626; }
.ig-post__sponsored { font-size: 0.7rem; color: #8e8e8e; }
.ig-post__more { color: #262626; font-size: 1.1rem; }
.ig-post__media {
    position: relative;
    aspect-ratio: 1/1;
    background: linear-gradient(135deg, #f58529 0%, #dd2a7b 45%, #8134af 100%);
    display: flex;
    align-items: center;
    justify-content: center;
    overflow: hidden;
}
.ig-post__media-glow {
    position: absolute;
    width: 70%; height: 200%;
    background: radial-gradient(circle, rgba(254,204,0,0.35) 0%, transparent 55%);
    top: -50%; left: -5%;
    pointer-events: none;
}
.ig-post__media-label {
    position: relative;
    z-index: 1;
    color: rgba(255,255,255,0.96);
    font-family: var(--font-display);
    font-size: 1.35rem;
    font-weight: 700;
    text-align: center;
    padding: 0 1.5rem;
    text-shadow: 0 2px 12px rgba(0,0,0,0.35);
}
.ig-post__actions {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 0.6rem 0.85rem 0.35rem;
    font-size: 1.25rem;
    color: #262626;
}
.ig-post__actions-left { display: flex; gap: 0.85rem; }
.ig-post__likes {
    padding: 0 0.85rem;
    font-size: 0.82rem;
    font-weight: 700;
    color: #262626;
    margin-bottom: 0.25rem;
}
.ig-post__caption {
    padding: 0 0.85rem 0.6rem;
    font-size: 0.82rem;
    line-height: 1.45;
    color: #262626;
}
.ig-post__caption strong { font-weight: 700; }
.ig-post__more-text { color: #8e8e8e; }
.ig-post__cta {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 0.7rem 0.85rem;
    border-top: 1px solid #efefef;
    font-size: 0.85rem;
    font-weight: 600;
    color: #1877f2;
}

/* --- Stories mockup (.story-mock) --- */
.story-mock {
    width: 270px;
    margin: 0 auto;
    aspect-ratio: 9/16;
    border-radius: 18px;
    background: linear-gradient(160deg, #8134af 0%, #dd2a7b 55%, #f58529 100%);
    box-shadow: 0 25px 60px rgba(0,0,0,0.4);
    position: relative;
    display: flex;
    flex-direction: column;
    padding: 0.85rem 0.9rem;
    overflow: hidden;
    color: #fff;
}
.story-mock__bars {
    display: flex;
    gap: 4px;
    margin-bottom: 0.85rem;
}
.story-mock__bar {
    flex: 1;
    height: 3px;
    border-radius: 2px;
    background: rgba(255,255,255,0.35);
    overflow: hidden;
}
.story-mock__bar--done { background: #fff; }
.story-mock__bar--active { position: relative; }
.story-mock__bar--active::after {
    content: '';
    position: absolute;
    inset: 0;
    width: 55%;
    background: #fff;
    border-radius: 2px;
}
.story-mock__head {
    display: flex;
    align-items: center;
    gap: 0.5rem;
    font-size: 0.75rem;
}
.story-mock__avatar {
    width: 28px; height: 28px;
    border-radius: 50%;
    background: rgba(255,255,255,0.95);
    color: #8134af;
    display: flex; align-items: center; justify-content: center;
    font-weight: 700;
    font-size: 0.8rem;
}
.story-mock__author { font-weight: 700; }
.story-mock__sponsored { color: rgba(255,255,255,0.75); font-size: 0.68rem; }
.story-mock__body {
    flex: 1;
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
}
.story-mock__headline {
    font-family: var(--font-display);
    font-size: 1.7rem;
    font-weight: 800;
    line-height: 1.15;
    letter-spacing: -0.02em;
    text-shadow: 0 3px 16px rgba(0,0,0,0.3);
}
.story-mock__footer {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 0.3rem;
    padding-bottom: 0.35rem;
}
.story-mock__chevron { font-size: 1rem; opacity: 0.9; order: -1; }
.story-mock__swipe {
    font-family: var(--font-body);
    font-size: 0.82rem;
    font-weight: 700;
    background: rgba(255,255,255,0.95);
    color: #262626;
    padding: 0.5rem 1.4rem;
    border-radius: 999px;
}

/* --- Reels mockup (.reel-mock) --- */
.reel-mock {
    width: 270px;
    margin: 0 auto;
    aspect-ratio: 9/16;
    border-radius: 18px;
    background: linear-gradient(170deg, #2a2a3a 0%, #14141f 55%, #050510 100%);
    box-shadow: 0 25px 60px rgba(0,0,0,0.45);
    position: relative;
    overflow: hidden;
    color: #fff;
}
.reel-mock__sponsored {
    position: absolute;
    top: 14px; left: 14px;
    background: rgba(0,0,0,0.45);
    color: #fff;
    font-family: var(--font-mono);
    font-size: 0.6rem;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    padding: 0.25rem 0.55rem;
    border-radius: 4px;
}
.reel-mock__play {
    position: absolute;
    top: 50%; left: 50%;
    transform: translate(-50%, -50%);
    width: 64px; height: 64px;
    border-radius: 50%;
    border: none;
    background: rgba(255,255,255,0.92);
    color: #14141f;
    font-size: 1.4rem;
    padding-left: 5px;
    cursor: pointer;
    display: flex; align-items: center; justify-content: center;
    box-shadow: 0 0 40px rgba(254,204,0,0.35);
}
.reel-mock__rail {
    position: absolute;
    right: 12px;
    bottom: 96px;
    display: flex;
    flex-direction: column;
    gap: 1.1rem;
    font-size: 1.35rem;
    text-shadow: 0 2px 8px rgba(0,0,0,0.5);
}
.reel-mock__bottom {
    position: absolute;
    left: 14px;
    right: 60px;
    bottom: 56px;
}
.reel-mock__author {
    font-size: 0.82rem;
    font-weight: 700;
    margin-bottom: 0.3rem;
}
.reel-mock__follow {
    font-weight: 600;
    border: 1px solid rgba(255,255,255,0.7);
    border-radius: 5px;
    padding: 0.05rem 0.4rem;
    font-size: 0.72rem;
}
.reel-mock__caption {
    font-size: 0.78rem;
    line-height: 1.4;
    color: rgba(255,255,255,0.9);
    margin-bottom: 0.35rem;
}
.reel-mock__music {
    font-size: 0.7rem;
    color: rgba(255,255,255,0.7);
}
.reel-mock__cta {
    position: absolute;
    left: 14px; right: 14px;
    bottom: 14px;
    background: var(--yellow);
    color: var(--navy-dark);
    text-align: center;
    font-family: var(--font-body);
    font-size: 0.85rem;
    font-weight: 700;
    padding: 0.6rem;
    border-radius: 8px;
}

/* --- Carousel mockup (.carousel-mock) --- */
.carousel-mock {
    max-width: 460px;
    margin: 0 auto;
    background: #ffffff;
    border-radius: 10px;
    box-shadow: 0 20px 50px rgba(0,0,0,0.35);
    overflow: hidden;
    color: #050505;
    font-family: 'Helvetica Neue', Arial, sans-serif;
}
.carousel-mock__head {
    display: flex;
    align-items: center;
    gap: 0.7rem;
    padding: 0.85rem 1rem 0.5rem;
}
.carousel-mock__avatar {
    width: 38px; height: 38px;
    border-radius: 50%;
    background: linear-gradient(135deg, #1877f2, #4267B2);
    color: #fff;
    display: flex; align-items: center; justify-content: center;
    font-weight: 700;
    font-size: 0.95rem;
}
.carousel-mock__head-text { display: flex; flex-direction: column; line-height: 1.25; }
.carousel-mock__author { font-size: 0.9rem; font-weight: 600; color: #050505; }
.carousel-mock__sponsored { font-size: 0.7rem; color: #65676b; }
.carousel-mock__copy {
    padding: 0 1rem 0.75rem;
    font-size: 0.9rem;
    line-height: 1.45;
    color: #050505;
}
.carousel-mock__track {
    display: flex;
    gap: 0.6rem;
    padding: 0 1rem 0.85rem;
    overflow: hidden;
}
.carousel-mock__card {
    flex: 0 0 145px;
    background: #f0f2f5;
    border-radius: 8px;
    overflow: hidden;
    transition: transform 0.3s ease;
}
.carousel-mock__card--active {
    box-shadow: 0 0 0 2px rgba(254,204,0,0.7), 0 0 18px rgba(254,204,0,0.25);
}
.carousel-mock__card--peek { opacity: 0.5; }
.carousel-mock__card-img {
    aspect-ratio: 1/1;
    background: linear-gradient(135deg, #dfe3e8, #c7ccd4);
    display: flex; align-items: center; justify-content: center;
    font-size: 2.6rem;
}
.carousel-mock__card-title {
    padding: 0.5rem 0.6rem 0.15rem;
    font-size: 0.78rem;
    font-weight: 500;
    color: #050505;
}
.carousel-mock__card-price {
    padding: 0 0.6rem 0.6rem;
    font-size: 0.85rem;
    font-weight: 700;
    color: #1877f2;
}
.carousel-mock__dots {
    display: flex;
    justify-content: center;
    gap: 0.35rem;
    padding-bottom: 0.85rem;
}
.carousel-mock__dot {
    width: 6px; height: 6px;
    border-radius: 50%;
    background: #c7ccd4;
}
.carousel-mock__dot--active { background: #1877f2; width: 18px; border-radius: 3px; }
.carousel-mock__cta {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 0.85rem 1rem;
    background: #f0f2f5;
    border-top: 1px solid #e4e6eb;
    font-size: 0.88rem;
    font-weight: 600;
    color: #050505;
}

@media (max-width: 900px) {
    .mads-formats-section { padding: 5rem 1.5rem; }
    .mads-formats__tabs { grid-template-columns: 1fr 1fr; }
    .mads-formats__stage { padding: 2rem 1rem; min-height: 420px; }
}
@media (max-width: 380px) {
    .story-mock, .reel-mock { width: 240px; }
}

/* ============================================================
   PROCESS — reuse hub .mkt-process-list (z marketing-online.css)
============================================================ */
.mads-process-section { padding: 6rem 3rem; }
@media (max-width: 768px) {
    .mads-process-section { padding: 5rem 1.5rem; }
}

/* ============================================================
   COMPARISON TABLE
============================================================ */
.mads-compare-section { padding: 6rem 3rem; }

.mads-compare-wrap {
    max-width: 1080px;
    margin: 4rem auto 0;
    overflow-x: auto;
}

.mads-compare {
    width: 100%;
    border-collapse: separate;
    border-spacing: 0;
    font-family: var(--font-body);
    color: rgba(255,255,255,0.7);
    min-width: 720px;
}
.mads-compare th,
.mads-compare td {
    padding: 1.2rem 1.25rem;
    text-align: left;
    vertical-align: top;
    border-bottom: 1px solid rgba(255,255,255,0.06);
}
.mads-compare thead th {
    font-family: var(--font-display);
    font-size: 1.1rem;
    font-weight: 700;
    color: var(--white);
    padding-bottom: 1.5rem;
    padding-top: 1rem;
    border-bottom: 1px solid rgba(255,255,255,0.12);
    background: rgba(255,255,255,0.015);
}
.mads-compare thead th img {
    vertical-align: middle;
    margin-right: 0.4rem;
}
.mads-compare__col-featured {
    background: linear-gradient(180deg, rgba(254,204,0,0.08) 0%, rgba(254,204,0,0.02) 100%) !important;
    color: var(--yellow);
}
.mads-compare tbody tr:hover { background: rgba(255,255,255,0.015); }
.mads-compare th[scope="row"] {
    font-family: var(--font-mono);
    font-size: 0.72rem;
    font-weight: 600;
    letter-spacing: 0.05em;
    text-transform: uppercase;
    color: rgba(255,255,255,0.72);
    width: 180px;
    background: transparent;
}
.mads-compare td {
    font-size: 0.92rem;
    line-height: 1.5;
}
.mads-compare td strong { color: var(--white); font-weight: 600; }
.mads-compare td.mads-compare__col-featured strong { color: var(--yellow); }

.mads-compare__note {
    margin-top: 2rem;
    padding: 1.25rem 1.5rem;
    background: rgba(254,204,0,0.05);
    border: 1px solid rgba(254,204,0,0.15);
    border-radius: 10px;
    font-family: var(--font-body);
    font-size: 0.95rem;
    line-height: 1.7;
    color: rgba(255,255,255,0.7);
}
.mads-compare__note strong { color: var(--yellow); }
.mads-compare__note a { color: var(--yellow); text-decoration: underline; text-underline-offset: 3px; }

@media (max-width: 768px) {
    .mads-compare-section { padding: 5rem 1.5rem; }
}

/* ============================================================
   FAQ — reuse hub .mkt-faq* (z marketing-online.css)
============================================================ */
.mads-faq-section { padding: 6rem 3rem; }
@media (max-width: 768px) {
    .mads-faq-section { padding: 5rem 1.5rem; }
}